Mohamed Djaziri: Over 10 Years of Experience at the Heart of Digital Strategy

From demanding agencies to major corporations, Mohamed Djaziri has navigated every corner of digital marketing. Today, as founder of Digital Discovery and a content creator followed by over 42,000 professionals on LinkedIn, he has established himself as a leading authority in his field.

The Agency School

It all started on the agency side. For over five years, Mohamed Djaziri trained in an environment where everything moves fast: clients, budgets, campaigns, results. This is where he developed his strategic instincts — the ability to read a brief, build a coherent digital strategy, run advertising campaigns with precision, and be accountable for every dollar spent.

Those agency years forged something many marketers never truly develop: a cross-sectional view of brands, industries, and audiences. And above all, the discipline to perform under pressure.

The Move to the Client Side

Then came a decisive turning point: switching to the other side of the table. Mohamed Djaziri joined major organizations as a digital marketing manager — including Carrefour and 3S Group (Globalnet, 3S, Océane…). A radically different experience, where the stakes change in nature: it is no longer about delivering results to a client, but producing them yourself — navigating internal teams, management layers, data pipelines, and budget cycles.

“Having done both — agency and advertiser — fundamentally changes how you read a strategy. You stop being impressed by the pitch. You focus on what actually works.”

This dual perspective is what sets Mohamed Djaziri apart from most digital profiles: he learned to think like an agency and decide like a marketing director. A rare combination, reflected directly in the quality of his analysis and the relevance of his advice.

Expertise Built Across Every Sector

What makes Mohamed Djaziri’s background particularly solid is the breadth of industries he has worked across. From physical retail to e-commerce, IT and telecoms to mass distribution, real estate, banking and financial services, tourism, healthcare, manufacturing, and B2B services — he has led digital strategies in radically different environments, facing audiences, buying cycles, and conversion challenges that vary enormously from one sector to the next.

This versatility is no accident. It is the direct result of his agency years, where every new client is a new playing field, and his in-house roles, where operational complexity forces you to go beyond generic playbooks. The outcome: a rare ability to tailor strategy to the real context — no copy-paste, no one-size-fits-all approach.

Career Path

Digital Discovery: Putting Expertise to Work for Brands

Drawing on this background, he founded Digital Discovery, an agency specializing in digital strategy and online brand performance. The agency’s DNA mirrors his career: analytical rigor, results-driven thinking, and a genuine understanding of ground-level realities — whether that means internal team dynamics or tight budgets.

Digital Discovery works with companies on their digital growth, with an approach focused on measurable performance and lasting value creation — far from empty promises and vanity metrics.

42,000 Followers and a Reference Annual Report

Alongside his agency work, Mohamed Djaziri has built a strong editorial presence on LinkedIn, where he brings together a community of over 42,000 followers. Every week, he shares market analysis, campaign breakdowns, advertising trends, and real-world insights — in a direct, well-documented tone, free of unnecessary jargon.

His most widely referenced initiative is his annual digital industry report: a comprehensive overview of platform usage, online behavior, and market trends, which professionals in the field look forward to each year as a reliable benchmark in a constantly shifting landscape. Read the latest report →

National Press Recognition

Media recognition followed naturally. Managers magazine recently dedicated an article to him, acknowledging his role in shaping the industry and his ability to make complex topics accessible without losing substance. Recognition that confirms what his community already knows: Mohamed Djaziri is not a commentator on digital marketing. He is one of its key players.

In a field where automation promises to replace everything, he holds a clear and firm belief: AI is only as powerful as the human intent behind it. That philosophy drives his work — and keeps attracting new professionals to his orbit every day.